The problem
Gamers spend thousands of hours in-game building skill, social capital, and virtual loot. None of it translates back into anything they can spend in the real world. Publishers can see the engagement but can't reward it outside their own walled garden.
What we shipped
ONETAPP is a cross-platform rewards platform that turns gameplay across multiple titles into real-world value: gift cards, merch credits, partner perks.
- Cross-platform wallet linked to player identity, not platform identity
- Publisher SDK for emitting reward events from any engine
- Catalog of real-world partner rewards with redemption flows and fraud guards
- Admin console for publishers to configure reward mechanics per title
The hard part
Identity reconciliation. A single player can have four platform accounts and three in-game personas. We built an opt-in linking flow so players can merge identities without any publisher sharing raw account data.
Outcome
The rewards loop is live on pilot titles, with plays and redemptions tracked end-to-end. Partners signing on are seeing real attribution from gameplay to sale for the first time.