How we work.
Four phases, executed in sequence. Momentum is a feature. We ship something useful every week, not batched for a big reveal.
§01
Consultation
Discovery.
Understand the vision, the constraints, and the actual problem being solved, which is often different from the problem as first described. Alignment is earned, not assumed.
§02
Scoping
Planning.
Translate discovery into a concrete plan: architecture, stack, timeline, sprint structure, the order in which value ships. No black boxes, no 'trust us' gaps.
§03
Focused sprints
Execution.
Design and engineering in lockstep, shipping value every week. Course-corrections happen in days, not months. You see real progress, not a slide deck at the end.
§04
Launch & track
Optimise.
Products don't just launch. They grow. Measure, monitor, tune, iterate. Most retainers live in this phase, where compounding returns accrue.
Engagement principles
§01
Momentum is a feature. We ship something useful every week, not batched for a big reveal.
§02
One point of contact. No account managers layered over the people doing the work.
§03
We say no. If the engagement isn't right or scope doesn't match budget, we say so upfront.
§04
We stay close. Even when a project ends, we're usually a message away.
Typical engagement shapes
MVP Build.
6–16 weeks
Fixed-scope engagement, from discovery to a live product. Milestone-based billing.
Growth Retainer.
Rolling, 3-month min
Ongoing monthly engagement. Design, code, brand, or growth capacity on tap.
Operated System.
Monthly, flat fee
We build and run a system for you month to month. Outbound, AI workflows, custom internal tools.