The problem
A CBD wellness brand had a product line they were proud of and a web presence that fought them on every front. The identity felt clinical, not warm. The store was stitched from three incompatible plugins. Shoppers bounced. Operators cursed the admin.
What we shipped
A complete brand refresh paired with a WordPress and WooCommerce storefront built around it. One coherent system from logo to checkout.
- New brand system: wordmark, palette, photography guidelines, packaging direction
- WooCommerce build with curated product taxonomy and wellness-aware copy
- Content architecture that supports education-first marketing (legal in CBD territory matters)
- Admin workflows that match how the team actually restocks, promotes, and ships
The hard part
Category compliance. CBD marketing rules vary by geography and change often. We designed the content system so claims live in a shared library with review status. Marketing can't accidentally ship a claim that hasn't passed review.
Outcome
A storefront that looks like the brand its owners wanted in the first place, and an operations backend that gets out of the way. Add-to-carts up, support tickets about "where do I find X" down.